2008 ·
CBS

CBS’s commitment to raising awareness for adoption issues is local and national, and in many of the divisions across the Corporation. The network reaches millions of Americans through its broadcasts, various platforms and partnerships and with relevant stories on “The CBS Evening News with Katie Couric,” “The Early Show,” and CBS’s locally owned stations. Additionally, CBS’s annual special, “A Home for the Holidays,” has inspired numerous families to adopt children in need. This December marks the 10th anniversary of “A Home for the Holidays,” on which celebrities introduce pre-taped story segments highlighting children and families who have been involved in the rewarding process of adoption. Stories are enhanced by musical performances. Thousands of children have found families due to the inspirational stories and profiles of children in waiting on the special.  Mariah Carey, Sheryl Crow, Faith Hill, Reba McEntire, Rod Stewart and Stevie Wonder have been among dozens of top performers. Presenters have included Mohammad Ali, Jamie Lee Curtis, Ellen DeGeneres, Dustin Hoffman, Morgan Freeman, Rene Russo, Steven Spielberg and Bruce Willis. Last year, “The Early Show” and “The CBS Evening News with Katie Couric” both addressed stories related to adoption. CBS’s owned stations have been equally committed. Examples include WBZ (Boston) and KCNC (Denver), which weekly feature a “Wednesday’s Child” waiting for a home. WFOR (Miami) partners with The Children’s Trust in supporting the adoption of foster children. KTVT (Dallas) is the media sponsor for Lena Pope Home, whose services include adoption and foster care. KPIX (San Francisco) and WJ/WKBD (Detroit) air specials on adoption on their public affairs programs. WCBS (New York) reporter Cindy Hsu, an adoptive parent, regularly covers adoption stories.
 
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